Top 5 Beauty Retail Apps in New Zealand Q1 2024 Performance

The first quarter of 2024 saw varied performance for the top five beauty retail apps in New Zealand. According to Sensor Tower, these apps demonstrated unique trends across weekly downloads, revenue, and active users.

MECCA - Beauty Shopping had a dynamic quarter in terms of downloads, peaking at approximately 2.7K during the first week of March. Active users also showed a positive trend, starting at around 12.4K at the beginning of January and reaching a high of about 14.3K by early March.

Sephora - Beauty Shopping maintained a relatively steady download rate throughout the quarter, with numbers ranging from 1K to 1.5K. Active users fluctuated slightly but remained strong, averaging around 14.8K.

OLIVEYOUNG GLOBAL experienced modest download numbers, with a peak of 218 downloads in early March. Active users remained stable, hovering around the 950 mark throughout the quarter.

Lush Fresh Handmade Cosmetics had a varied download performance, peaking at 280 in the last week of March. Active users also showed an increase, ending the quarter at 288.

Think Dirty – Shop Clean had a notable revenue spike in the final week of March, reaching $134. Downloads were relatively low, with numbers fluctuating between 41 and 185 throughout the quarter. Active users saw a gradual decline, starting at 1.2K in January and ending at around 964 by the end of March.

For more detailed insights and metrics, visit Sensor Tower.